Black Friday Sale - Click Here
Holiday Update
Free Engraving Orders $200 +
  • Check Out Our Biggest Sale of The Year! Click Here
  • Look for the tree for gifts that will arrive by December 24th!
  • Delivery times vary by product and are listed on each product page below the "Add to Cart" button

This year more than ever, we're all looking forward to celebrating the holidays with family and friends. I know there is a lot of concern surrounding supply chains and shipping delays from UPS/FedEx.

While we can't control the carriers, we are doing our best to control what we can to give you and your family the best shopping experience possible this holiday season. Thank you for letting us be a part of your holiday celebrations.

Michael LaHart, Founder

Here's What We're Doing:

  1. Facts about Availability – we're providing clear and simple information online regarding product availability, updated on a daily basis. Look for the when shopping for gifts that will arrive by Dec. 24. Many gifts ship within a few days of ordering. Please check the Delivery Notes listed below the "Add to Cart" button on each product page.
  2. Customer Service – our in-house team of personal shoppers are available by phone (800-551-4715) or email ( to answer any questions you might have. If a product was promised for holiday delivery when you purchased it, we'll reach out to you if for some reason there is a change in our ability to do that.
  3. 90 Days for Returns & Exchanges – shop with confidence knowing that there will be more than enough time for returns if needed. Read our full return policy here.
  4. Encourage You to Shop Early – the best way to guarantee your package by Christmas is to shop as far ahead as possible. Order by Nov. 30th and enjoy Free Shipping – use code EARLYFS

Click for Details  
- Click for Details
Holiday Guaranteed
Look for the Tree!
Free Engraving on ALL Watches & Orders Over $200
Need Help? Call 1-888-928-9284
  • TAG Heuer
  • Shinola
  • Montblanc
  • Simon Pearce Glass Shop
BU Shinola Watch, The Runwell Automatic 39.5mm MOP Dial - Image 1
BU Shinola Watch, The Runwell Automatic 39.5mm MOP Dial - Image 1
BU Shinola Watch, The Runwell Automatic 39.5mm MOP Dial - Image 2
BU Shinola Watch, The Runwell Automatic 39.5mm MOP Dial - Image 3
BU Shinola Watch, The Runwell Automatic 39.5mm MOP Dial - Image 4

BU Shinola Watch, The Runwell Automatic 39.5mm MOP Dial

The Shinola Runwell features the BU logo in color on the Mother of Pearl dial with a 39.5mm case. Every detail of Shinola's flagship timepiece has been engineered with an obsessive focus to ensure it can be worn any way but it can't be worn out. Complimentary personal engraving.


Free Engraving on all watches. Engraving will not delay the processing of your order.

  • 39.5mm polished rose gold PVD case features a classic pumpkin crown
  • Alternating polished and brushed PVD rose gold three-link bracelet
  • Mother of Pearl dial features rose gold PVD Arabic numeral indices, a calendar aperture at the 3 o’clock marker, and Super-LumiNova on the hands
  • Double-domed sapphire crystal protects from scratches
  • Driven by a Swiss Automatic Sellita SW200-1 movement with twenty-six jewels help reduce friction and maintain accuracy, and a 38-hour power reserve
  • Water resistant to 5 ATM
  • Includes Shinola's exclusive cherry wood watch box, designed to last for generations
  • Official Shinola limited lifetime guarantee
  • Free personalization available on the back of the watch with initials and graduation year
  • Officially licensed by Boston University
  • Item # 84184