The M.LaHart Parent & Family Program
Your parent and family department works hard to keep families connected to the university through graduation and beyond. M.LaHart makes it easy to turn that connection into a lasting, revenue-generating program — one built specifically around your institution and your families.
We handle the work. You keep the relationship. And every dollar we build together comes back to support your program, year after year.
Why Family Programs Partner With Us
- Ongoing revenue for your office. Partner schools have earned an average of $35,000 since launching their program — recurring income, not a one-time gift.
- A meaningful way to celebrate families. Give parents and family members a curated way to celebrate their graduate with high-quality keepsakes they can't find anywhere else.
- A branded touchpoint that reinforces your program. Every piece of marketing carries your university's identity, keeping your family program visible at one of the most emotional moments of the college journey.
- Built-in value for your department. Receive $500 in free products annually plus a 25% discount on departmental purchases.
A True Turnkey Program
- M.LaHart handles licensing, product development, customer service, and marketing.
- We build and fund a custom graduation catalog with a personal welcome note from your program — you just provide the mailing list.
- Ready-to-use digital marketing (email, social, web banners) reaches families where they already look.
- Thirty years of experience with universities and colleges nationwide.
No cost to start — we cover all development expenses.
MARKETING SUPPORT, HANDLED FOR YOU
Catalog
A custom, fully-funded catalog — including a personal welcome message from your university — arrives in families' hands as a keepsake of its own.
Digital
Timely seasonal emails reach families exactly when they're thinking about celebrating their graduate, backed by social posts and banners built for your website, e-newsletter, and Facebook presence.
Exceptional Gifts for the Families Who Made It Possible
Families want something worthy of the moment. M.LaHart brings exclusive access to world-class brands — including TAG Heuer and Montblanc —alongside our own line of watches, jewelry, diploma frames, and fine gifts designed exclusively for graduates and the families celebrating them.
